What was going on?Well, putting it quite simply, my AdSense earnings were falling! AdSense is no longer a major part of my income, but still, I hate to be losing, or having decreased earnings in any part of my business. Compared to about six months ago, my AdSense earnings have fallen by about 30%. I don’t think it is uncommon, because I have seen lots of write-ups around the net of people reporting that AdSense earnings are down. In any endeavor, there are always winners and losers, but from what I read, there are a lot of losers these days in terms of ad income falling. I finally got tired of it and decided it was time to see what I could do about it. On the Google AdSense website where you can check your earnings, recently they implemented something new. They call it a “Scorecard”. Although they are not clear, I feel that the score that you achieve on your scorecard determines, at least partly, how much Google will pay you per click on your site. They grade you on three things:
- Revenue Optimization
- Site Health
Revenue OptimizationI usually have a pretty good score on Revenue Optimization. I usually have either 4 or 5 out of a possible score of 5. This category checks things like whether you are using the recommended ad formats and sizes on your site, whether your ad placement is good, that sort of thing. Like I said, I usually do pretty good on this category. I often get “dinged” because they say I am not using the recommended ad sizes, but the size that they are recommending does not fit the format of my site, so I will just have to take a small hit on this category. A score of 4 or 5, though, I feel is good, and not a category to concentrate on.
Site HealthThis category has been my downfall. This is where I have traditionally scored quite low. Why am I hit on Site Health? It is always for one thing… site speed.
So, Bob, why don’t you just make your sites faster then?Believe me, making my sites faster is something that I would love to do! But, it is something that intimidates me. In the past, I would throw more resources at the problem. Upgrade to a more powerful server. Get more memory installed on my server. That sort of thing. It would marginally improve speed, but Google still said my sites were slow. If I checked site speed using a third party service (like Pingdom), the results would confirm what Google was telling me. But, like I said, I felt intimidated. I am not trained in how to set up a server to optimize speed, and just didn’t know what I could do to change my predicament. Thus… for a long time I did nothing. I feel that doing nothing probably contributed at least some part in my falling AdSense earnings.