
PKG. That’s what this article is about. What is PKG? Well, it’s the latest attempt by the Philippine Department of Tourism to come up with a campaign to bring tourists to the Philippines. Frankly, I think it is a looser. I should say, I think it’s a big loser. For the past 8 years, the slogan for the tourism campaign of the Philippines has been “WowPhilippines.“ Lots of countries have slogans for their tourism campaign. India has “Incredible India.” Malaysia says they are “Truly Asia.” There are many others as well. It appears that the slogan “WowPhilippines” is … [Read more...]









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