I enjoy interaction.
I like to be engaged.
These are two of the main things I am looking for when I read blogs in the Internet.
There are millions of blogs on the Internet, literally. A large number of those, though, are sort of on autopilot – posts show up, but beyond that, there really is nothing much more.
To me, a blog should be interactive. You post an article. If you have a big enough reader base, some of your readers will respond by posting a comment with their thoughts and opinions on the subject that you wrote about. Should that be the end of things? In my opinion, no, it should not. As a blogger, you really should respond to those who took time to read your article and make a comment. Engage the person, turn it into a conversation instead of just a one off comment. When you do this, what happens is that your blog becomes more than just a one-way information channel. It becomes a community. It becomes more interesting. People come back to see what has been said, and join in.
Let’s face it, if you took the time to put up a blog, and to write articles there from time to time, you want people to read it. I mean, why write it all down if nobody is going to even visit or read what you write. Right? So, if you want to become more widely read, to be more interesting, you really should engage your readers! Engaging your readers is what can take you up to the next level and bring more and more people to read what you have to say.
Sometimes I find a new blog that interests me. I find an article or two that I can really identify with, and I leave a comment there. After a few hours, I come back and see if the writer responded to what I had to say. Nothing. I come back the next day, still nothing. If there is nothing there after a few days, I forget about it and move on. It is likely that I won’t be visiting the blog again. That is unfortunate. I lost a potential source of information and interaction, and the writer lost a potential new reader. In addition, by engaging with me, the writer could have picked up on new ideas for future writings on his site.
Recently, I found a blog from a writer who was from Manila. He wrote about how he had moved to Davao City (where I live) many years ago, and had come to love the City. It was my first time to visit his site, and I left a comment. Within the same day, he replied to me. He said he knew me through word of mouth, and he was so happy that I had visited his site. He wanted to meet me. I replied to him, and said that we should meet up for a cup of coffee. That was a cuople of weeks ago, and so far he has not responded to me. Well, he said he wanted to get together, and I responded in the positive. Does he really want to get together? I suppose not, because he didn’t even take the initiative to respond and set something up. Oh well…
I find that these kinds of encounters when you are basically ignored by the writer to be frustrating. If you don’t care to engage with your readers, why have a blog at all? I mean, at the minimum, just turn off the comments, because you obviously are not even reading them anyway.
If you want to take your blog up a level, create interest, and build a community, you really should engage your readers. Try it- you will find that it makes a world of difference!